Come join us for The “Ignore No More – Run For Respect” This 3K and 10K Trail run is happening September 29, 2019 in Goldbar Park at 8:30am. The 3km route is on paved trails and perfect for families with strollers. The 10km route is a beautiful, more challenging trail run perfect for the veteran runner or those who want something a bit more demanding.

Our goal is to raise awareness and prompt discussion around mens’ roles in the prevention of Gender Based Violence (GBV). Research has shown the importance of engaging men and boys in the efforts to eliminate GBV. We are calling on athletes at all levels, recreational, high school or university to help raise the level of discussion on an issue that tends to be largely ignored in the community. This is an opportunity for good men to show their support and for women to see that good men do exist. We want those that have suffered from GBV on any level to know that they are not alone and that people do care and that there is help. Our objective is to provide a fun, family friendly atmosphere to do this by encouraging our youth sports teams to participate. This will open the opportunity for a discussion with our young men about what respect means. It will prompt discussion around healthy masculinity in a safe and positive environment.

” Sports and recreation are a gathering point for men and boys, and a space where masculine norms are formed and enforced (Minerson et al., 2011). Given the influence of athletes and coaches on men and boys, these norms can be far-reaching in the construction of masculinity. Research and practice literature make connections between sports, violence, sexual assault myths and violence perpetration”
~ Engaging Men and Boys in Domestic Violence Prevention: Opportunities and Promising Approaches


Run Founders

Mike Cameron is a Canadian writer, speaker, philanthropist and advocate against Gender Based Violence. As a sales and leadership authority Mike has studied the impact that emotion has on human behavior for over 2 decades. After his girlfriend was murdered by an ex-boyfriend in 2015, Mike turned his expertise to lend his voice to help eradicate violence against women. He has designed programs to assist men to tap into their emotions in a real and authentic way. His 2017 Tedx “The way men think of strong is wrong”, urges society to help redefine what it means to be a badass. 

He is the co-founder of the Ignore No More Run for Respect an event designed to raise awareness around gender based violence and specifically engage men and boys in the conversation. His keynotes addressing the importance of emotional intelligence have been heard all across North America. Cameron is also the founder and managing partner of Axiom Mortgage, one of Canada’s largest independent brokerage firms. He has worked with a variety of nonprofits and charities to pave the way for a violence free future. He is currently an active ambassador for Gems for Gems a registered charity that empowers and educates survivors of abuse.

Michelle de Bruin is a Registered Nurse with over 20 years experience in health care and currently works as a Program Manager within Alberta Health Services. Michelle is a passionate advocate for the prevention of Domestic Abuse. Her own personal experiences give her unique insights of living through and moving away from a life of physical and mental abuse. She co-founded the Ignore No More Run for Respect along with her partner, and fellow Gem for Gems ambassador Mike Cameron. The run is aimed at raising awareness around gender based violence and specifically to engage men and boys in the conversation.

A Pledge for Men



External Resources


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Ignore No More
Run For Respect

Sun, 29 September 2019

8:30 AM – 11:30 AM MDT

Gold Bar Picnic Site 1

10955 50 St NW, Edmonton

Edmonton, AB T6A 2E9



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